Internal and external factors necessitate global initiatives

The forgery and theft of pharmaceuticals, consumer goods and luxury and brand products cause losses running into the billions each year. Particularly on the health care market, the resultant economic costs and loss in brand confidence are further exacerbated by the unforeseeable health risks that consumers run taking counterfeit products.

Forgers nowadays don’t shy away from any industry, and their actions impact on authorities, research institutions, brand-name manufacturers, resellers and end customers alike. This situation is exacerbated by current economic and political developments, continued globalization and an increasing trend towards offshore operations.

Increasingly complex product stream networks and new sales channels are leading to cumbersome supply chain structures. It is hard to define unique proofs of origin for products, and gray market activities continue to rise.

Innovative identification technologies and professional track, trace & authentication applications make it possible to protect brands and products by continuously monitoring goods along the entire value-added chain.

The benefits of track, trace & authentication (TT&A)

Customized track, trace & authentication solutions help achieve transparency in the supply chain: