Market and Competitors' Analysis
Process Comparisons
- Objective process comparisons are an important basis for strategic decisions
… is your gain
You may be facing business decisions such as investing in new markets and facilities or expanding capacity.
As well as analyzing the relevant market, it is important to estimate or review the technological situation. For this you may need to compare various production processes or technologies, possibly in the light of license offers or promising new developments.
The first question to be addressed is technological leader-ship. You may need to know which of the technologies available can give you a competitive advantage or which developments are the most advanced.
To find out, you need to compare the processes and quantify the technological differences, e.g. the difference between the anticipated capital expenditures, future production costs or net present values (NPV).
- Detailed process comparison with a breakdown of production costs
Cost leadership can be analyzed in a further step: a comparison of the leading-edge technology with upto- date productions at tangible sites may relativize the advantages of technological leadership.
A package of reliable, well-prepared information from Bayer Technology Services provides a sound basis for your investment decision.
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