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Project Evaluation

Evaluation of Economic Potential

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Net present value (NPV) calculation using discounted cash flows for various business scenarios

Our approach


Evaluating the economic potential of a project may take on very different forms depending on what is being
examined. Sometimes a rough assessment by experts is sufficient, while in other cases the evaluation may be
based on specially commissioned reports.

Evaluation normally comprises the following steps:

  1. Overview of all expenditures over the entire lifecycle. These may include research and development expenses, construction of a production plant, costs of operating the production plant (production costs), marketing expenses, logistics costs, and possibly desinvestigation costs.
  2. Overview of revenues over the entire lifecycle, e.g. through market analyses and analysis of market factors (volumes, price trends over time)
  3. Defining scenarios
  4. Evaluation of the financial criteria (gross cash
    flow, net present value, cash flow return on investment, etc.)
  5. Assessing the risks and benefits, e.g. technical feasibility, market behavior, competition
  6. Inclusion of strategic aspects, e.g. corporate development, core competencies
  7. Overall evaluation of the plans (e.g. portfolio analysis)
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