To be in a position both to argue a debate about sustainibility in public and to manage products internally in a focused manner that takes sustainability into account, you must first collate all the facts about your product in a variety of different areas and identify its strengths and weaknesses in relation to sustainability.

Last but not least, you will no doubt want to minimize any environment-related market risks inherent in your product. The Bayer Eco-Check will enable you to do this assessment in a systematic way.