Product Evaluation
Assessing the Risk of Product Substitution
- Light metal housings for laptops – just a trendy item or a considerable risk for common plastic housing? Which concept is more cost efficient?
… is your gain
Perhaps you have observed a technological development that could jeopardize the market position of your product or even push it out of the market. Or, customers using your products as raw materials may encounter a similar situation with their products.
To make a realistic assessment of the risk, you need to know whether and under what circumstances there is a risk of substitution. Our study will help you assess the situation.
The potential substitution effect could also work the other way around: you may be developing a product that could successfully replace or compete with products that are already in the market. In this case, you may wish to identify the most promising market entry conditions.
In both cases, it is important to compare the production costs of your product and the competing product to evaluate the potential of economic threat as the main driving force among other factors such as market significance and customer loyalty. Product
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